Thursday, June 22 | 10am PT / 1pm ET

Personalized Benefits Communication: How Viacom Tailored Their Benefit Programs to Drive Employee Engagement

Viacom, a 12.5 billion dollar company, is home to many of the world’s most premier entertainment brands, including: Bet, CMT, Comedy Central, MTV, Paramount, Nickelodeon, and more.

In an effort to help their people make the most of their benefits and enable more informed healthcare decisions, Viacom launched a comprehensive benefits platform in 2015. Powered by Castlight Health, this platform was designed to simplify the benefits experience for employees, while providing real-time reporting and actionable insights for administrators.

In this webinar, Viacom Vice President of Employee Benefits, Adam Entenberg, and Castlight Vice President of Sales and Alliances, Seth Cohen, will co-present on the foundations of the program and to-date results.

Key areas of focus will include:

  • Personalized Outreach: How tailored communications and recommendations can help drive engagement.
  • Actionable Insights: How Viacom mined user data to trigger highly personalized and targeted campaigns.
  • Integrated Platform: What an integrated platform can do to simplify benefits administration and utilization.
Seth Cohen
Vice President of Sales
and Alliances
Castlight Health
Adam Entenberg
Vice President of Benefits
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