Reaching employees is harder than ever! Employee communications are not getting through because they’re competing with more than 280 messages every day.
Getting employees to engage with their benefits, let alone pay attention, isn’t just an email exercise. Employers need a marketing strategy to drive real engagement with benefits. It’s a journey and mentality that many leading employers are now adopting.
Listen to Samantha Goldman, Head of Consumer Marketing at Castlight Health and learn a simple framework to get started on marketing benefits.
This webinar covers:
- The marketing basics
- How marketing can be applied to benefits
- Tips and tactics to quickly get started