ON-DEMAND WEBINAR

Thursday, April 20th, 2017 10am – 11am PT / 1pm – 2pm ET

How to Market Benefits to Drive Real Engagement

Reaching employees is harder than ever! Employee communications are not getting through because they’re competing with more than 280 messages every day.

Getting employees to engage with their benefits, let alone pay attention, isn’t just an email exercise. Employers need a marketing strategy to drive real engagement with benefits. It’s a journey and mentality that many leading employers are now adopting.

Listen to Samantha Goldman, Head of Consumer Marketing at Castlight Health and learn a simple framework to get started on marketing benefits.

This webinar covers:

  • The marketing basics
  • How marketing can be applied to benefits
  • Tips and tactics to quickly get started
Samantha Goldman
Head of Consumer Marketing
Castlight Health
Pierce Graham-Jones
VP, Marketing and Business Development
Castlight Health
Maeve O’Meara
Senior Vice President, Products
Castlight Health
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