But technology also makes some things tougher — like getting your benefits messaging through to employees. That’s because they get more than 280 other messages — emails, texts, calls, posts and more — every single day. So it’s all too easy for your communications to get lost in the clutter.
So, how do employers engage through the clutter? Introducing the 4 Ps:
This eGuide will help you navigate the process of marketing your benefits to help you break through the noise!
Users
The Castlight platform architecture is modular and flexible:
A best-in-class digital application for your employees, aligned to your company’s benefit programs and goals, and personalized for each individual.
A system for assembling your own comprehensive employee health experience, with a wide range of configurable features.
The ability to purchase and deploy employer-sponsored health and wellness solutions, as well as consumer apps and devices.
Access to an expansive dataset including medical claims, plan designs, health risk, and wellness activity, all of which can be used to drive personalization and insights.
